SEO tools

Screaming Frog is a downloadable tool (runs on your PC) that functions as a spider, crawling through URLs and collecting information. It is a highly robust tool that enables in-depth website analysis. Its utilities include:

Find broken links: Identify 404 errors and other issues with internal and external links.
Audit redirects: Check for 301, 302, and other redirection statuses.
Analyze content and metadata: Review titles, meta descriptions, and headers for SEO optimization.
Review robots and directives: Verify the implementation of robots.txt and meta-robots directives.
Identify duplicate content: Detect duplicate pages, titles, or meta descriptions.
Extract data: Use XPath or CSS selectors to extract specific information from your site's HTML.
Generate XML Sitemaps: Create sitemaps to improve search engine crawling efficiency.
Analyze page speed: Evaluate load times and pinpoint areas for performance improvement.
Validate canonical tags: Ensure proper implementation of canonical links to avoid duplicate content issues.
Discover missing alt text: Identify images missing alt attributes for accessibility and SEO purposes.
Audit hreflang attributes: Check hreflang tags for accurate language and region targeting.
Visualize site structure: Generate graphical representations of your site's architecture for better insights.
Check HTTPS implementation: Identify issues with HTTPS protocols and mixed content.
Monitor crawl budget: Analyze how search engines allocate crawl resources to your site.
Integrate with Google Analytics and Search Console: Combine Screaming Frog data with Google tools for advanced analysis.

Create your XML sitemaps online with this tool. Free access is available for up to 500 pages.
For larger sites: You can upgrade to a paid account for extended functionality.

Suite of tools for keyword research, site audits, keyword tracking, page optimization, link analysis, and site crawling.

This suite of tools specializes and stands out for its link analysis capabilities. It allows you to identify linking opportunities by analyzing competitors.
Additionally, it includes tools for site audits, content analysis, keyword tracking, SERP analysis, and more.

The SEMRush suite offers several integrated toolkits primarily focused on SEO, paid ads, social media, content marketing, and competitor analysis.
The SEO toolkit includes tools for site audits, position tracking, link analysis, keyword analysis, and much more.

Google Analytics is an essential tool for tracking the performance of our websites or applications. It provides insights into visits, sessions, acquisition channels, bounce rates, user segmentation, devices used, internet browsers, mobile phone models, and more. Additionally, it allows for the analysis of navigation flows, favorite pages, and the number of pages viewed, among other metrics.

Search Console, formerly known as Webmaster Tools, is a powerful tool that provides detailed insights into your site's performance on Google Search. It offers information on key metrics such as positions, clicks, impressions, and CTR, helping you understand how your site appears and performs in search results. Additionally, it enables you to monitor site coverage, identifying indexing issues and suggesting fixes. You can also track mobile usability, identify pages with errors, and receive alerts for potential security issues. With features like submitting sitemaps and analyzing backlinks, Search Console is invaluable for improving your site's visibility and ensuring it meets Google's best practices.

PageSpeed Insights is a Google tool that evaluates website performance on mobile and desktop devices. It provides key metrics, such as Largest Contentful Paint (LCP), First Contentful Paint (FCP), and Cumulative Layout Shift (CLS), while offering practical recommendations to improve loading speed. By addressing these suggestions, you can enhance user experience, meet Core Web Vitals standards, and improve your site's SEO performance.

Testing and validation tools for structured data markup and rich snippets. Validators for schema.org, RDFa, microdata, and JSON-LD.