01 / Selected work

From opportunity
to impact.

Product decisions connecting acquisition, experience and business. Selected highlights from my career.

8×
organic traffic growth
Product-led SEO · Acquisition

Product-led organic growth

SEO-driven product development with a shared engineering and content roadmap. Delivered 8x organic growth and a 70% year-over-year increase in transactional sessions.

35%form
completion→60%proactive
response
Conversion · Experimentation

Optimizing the first contact

Lead-flow experimentation: replacing a passive WhatsApp button with a scheduled callback request, connecting the digital experience to sales operations.

01 / Signals →
02 / Decision →
03 / Action ↗
Strategy · Personalization · Systems

Designing a personalization system

Discovery and definition of a personalization system: identifying needs, prioritizing opportunities and scoping an MVP with cross-functional teams.

GO-TO-MARKETSEO / GEOn8n + AIResearch → Content → Digital presence
Go-to-market · SEO & GEO · n8n · AI

Go-to-market: digital presence and automation

Implemented a website focused on SEO and GEO, alongside n8n and AI workflows for content generation and market analysis.

CRO / A/B TESTING4% → 8%Completed-form conversion rateCRO · A/B testing
Conversion Rate Optimization · Experimentation

CRO: conversion rate optimization with A/B tests

Conversion optimization through A/B testing: from 4% to 8%, a 4-percentage-point increase and a 100% relative improvement.

CRO · A/B testing