Human curiosity.
Technical depth.
I started by building websites. I went on to lead regional SEO strategies and moved into product management. That journey taught me to connect how people discover a product with what they need to accomplish within it.
My Psychology degree and MBA complement my technical experience: understanding behavior, evaluating business decisions and partnering closely with engineering, design and data.
Psychology degree · Universidad del Salvador
Computer Engineering (Undergraduate studies) · Universidad Austral
Postgraduate studies in Commercial Management & Marketing · UADE
Spanish · English · Portuguese
See the system.
Find the lever.
A perspective combining business, users and technology, from discovery through iteration.
Set direction
Turn complex problems into a clear strategy. Align priorities, teams and decisions around business goals.
Build learning
Understand behavior, form hypotheses and experiment. Connect acquisition and conversion to uncover growth opportunities.
Think discovery
A deep foundation in technical SEO and search-driven products, with an interest in how AI is changing the discovery of brands and services.